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FORA was built by roofing families, for roofing families. We give independent contractors the buying power, operating systems, sales training, and community they need to grow on their own terms — and keep what they built.
Tap into the tools, training, and collective strength that help your company scale on your own terms.
Better material pricing through group volume. More in your pocket on every job.
Department-by-department infrastructure built for roofing companies like yours.
The only sales system built exclusively for retail residential roofing. Measurable gains, fast.
Know your market. Act before your competitors. Strategic visibility built for roofers.
Weekly Guru Calls. A network of high-performing operators learning from each other.
Earn the badge that signals independence, quality, and trust — to homeowners and the industry.
When FORA members buy together, we negotiate together. What used to require enormous individual volume to unlock is now available to every member from Day 1.
A complete department-by-department operating blueprint — Marketing, Sales, Production, Finance, HR, Repairs, Warranty, and more — ready to be installed into your company.
Not a generic sales course. Not a one-call-close gimmick. Level 5 is built on 10+ years of proven results in the residential roofing market — and it's led by people still actively running a roofing business today.
FORA members gain access to proprietary market intelligence tools that help you understand your local competitive landscape — and act on it before your competitors do.
Every FORA member is a high-performing, family-owned roofing company. The community is selective by design — because the caliber of who's in the room matters.
FORA membership is not a subscription — it's a designation. The FORA badge tells homeowners and the industry that you are vetted, independent, and operating at the highest standard.
No pressure, no pitch. We talk about where your company is, where you want to go, and whether FORA is the right fit. Free — just your time.
Complete our Contractor Diagnostic Scorecard. We assess every department of your business so we know exactly where to start and what to prioritize.
One of our team visits your office — or you visit ours on a Training Tuesday. We present your full picture and map out the road ahead together.
Onboard as a Charter Member. Access buying power, systems, training, and community from Day 1. You keep your name, your independence, and your legacy.
Charter Members are the founding backbone of FORA. They get permanent founding status, priority access to every new tool and benefit, and the satisfaction of building something that protects this industry for the long haul.
$5,148 annually · Payable in four installments of $1,287
Permanent Charter Status — Founding member recognition that doesn't expire
Priority Access — First in line for every new tool, partnership, and program FORA launches
Dues Offset in Year 2 — Credits from supplier partnerships can offset your annual renewal
Full Benefits Stack — Buying power, operating systems, sales training, and community from Day 1
Before we prescribe anything, we assess everything. Our Contractor Diagnostic Scorecard evaluates every department of your business — Finance, Sales, Production, Marketing, HR, and more — and scores each one Green, Yellow, or Red.
The result: a clear, honest picture of where your company stands today and a prioritized roadmap for what to work on first. No guesswork. No generic advice.
No obligation. No pressure. Just an honest conversation about where your company is and where FORA can take it.
Tell us a bit about your company and we'll be in touch within one business day.